6 Simple Ways to Update Your Counselling Website
Your website is your shop window: It gives your potential clients a first impression of you and the services you offer.
Take a look at yours - could it do with a little TLC?
If you look at your website, is it an accurate representation of you and your business?
- Is it welcoming?
- Is it warm?
- Is it professional?
- Does it seem approachable?
Being on the high end of the nosey spectrum, I like to keep an eye on what's happening in the counselling business world and some of the websites I see are just plain depressing: starchy, old fashioned and devoid of all personality.
'But Jane', I hear you cry, 'I am a psychodynamic counsellor, I shouldn't be sharing personal stuff!'.
Yes, I understand that. But you CAN share your qualities: your warmth, empathy and understanding.
Why pick you?
There are so many private counsellors out there and many more up and coming through the training process, it's important to stand out from the crowd.
A warm, welcoming, professional and up to date website will make you get noticed.
Also, google favours 'active' sites, so sites that are updated often will be higher in search results.
Updating your counselling website
It can be pretty simple to spring clean your website, and it doesn't have to take long. Let's go through a few simple changes you can make for a big impact.
The most simple and effective way to freshen up your website is to change or add images.
Clients like to have an idea of who they are seeing, so a photo of you, possibly in your therapy room is always a good idea.
Now I hate having my photo taken as much as the next person - possibly more - so the thought of a photo shoot makes my blood run cold.
But it really doesn't have to be anything scary. Get a friend to take lots of pics of you and you're bound to end up with something you can use. Just make sure there's lots of light, natural is good, be aware of what colours you wear around your face. A top tip is to add a little colour by wearing a scarf.
Changing your website images will give it an instant lift. However, before you search the net for new pics, beware - using an image you find on google images can get you into all kinds of trouble, including hefty fines.
You need to use non copyrighted images, available under 'creative commons' or CC0.
The good news is, there are plenty around.
If you use wordpress, try a new theme. I use Thrive Themes for all my websites, and I love them for their ease of use and beautiful styles, but there are free themes available.
Consider your colour scheme, does it portray what you want it to?
Stuck for ideas? Take a look at Design Seeds for some colour inspiration.
The font you use can also make a big difference to the style and feel of your website, but make sure they are easy to read.
5. White Space
There is nothing more off putting than a big block of text, especially if it's in a small font size, and personally I just wouldn't bother reading it.
'White space' simply means having lots of room around texts so it is much more easy to read.
Look at this post, for example. Short paragraphs, sometimes only one sentance long, and lots of space between. It wouldn't be right in a book, but for a website or blog it's easy on the eye, and the more easy your site is to read, the more likely a potential client is to stay and read.
Is it easy for people to contact you? Again, make it easy for people to get in touch with you, or they will get fed up and go elsewhere. Have your phone number clearly visible, or a contact form easily accessable.
And take a read of my blog 'Are you losing clients without even knowing it?'
So take a look at your website from the viewpoint of your ideal client - and consider how you can make a few tweaks to improve it.
If you need some help with your website, I can help.
CLICK HERE to get in touch, and we can have a chat about your needs, and make your website stand out from the crowd.